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Groups must use caution when telling staff what to tweet

The American Institute of Architects didn't have a problem with its staff's social media use when, three years ago, it drafted a policy spelling out how its employees should behave online. Still, the organization was aware of some of the "horror stories" that were out there, according to Sybil Walker Barnes, AIA's director of social media. Related Content Beware of social media pitfalls Those stories included news items about employees who were fired after writing disparaging remarks about their employers or customers, or gave away sensitive company information online. AIA wanted to avoid those situations, but perhaps more importantly, it wanted to reassure staff… Read More